Strict Guidelines for Festival Font

In 1951, as part of a bid to boost national morale and celebrate how the nation had recovered after World War II, the Festival of Britain was conceived. The event was a celebration of British engineering, entrepreneurship and science, where even the typography was planned with meticulous detail.

Image

Here at St Bride Foundation we have the style guide that was distributed to the architects and designers that created the event. The main font used throughout the festival, which is in the display-lettering booklet, is called Festival of Britain Italic, and is based on Egyptian Slab Serif.

Image

This typeface was later utilised by the beer brewer Watneys in its branding and communications.

Advertisements

One thought on “Strict Guidelines for Festival Font

  1. Not quite — the font Watneys used was an evolution of Caslon Two-Line English, and was made to order by the Design Research Unit.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s