Mr Eric Gill was commissioned to design Cunard – or Jubilee – typeface in 1934 by the Sheffield based Stevenson Blake Type Foundry. The story surrounding this typeface is that the Cunard Shipping Line was the intended user of this font. However we have it on highest authority that this is a no more than a rumour, much like Elvis still being alive. Still, the name selection does seem slightly peculia.
Since its creation, the font hasn’t really added much value to the foundry and seemed to disappear shortly after World War II. It has become influential again recently, with the font currently available digitally on myfonts.com. We quite like the font here at St Bride Foundation and it is a shame to have seen it shelved and unused for so long.z